Licences sportives et événenementiels Holiprom


Holiprom has been developing, manufacturing and marketing sportswear and accessory collections for over fifteen years.
We manage products from design to sale on behalf of clubs, federations, companies and sports events.

We offer our clients comprehensive project management services:

  • Range definition and positioning
  • Product design
  • Sourcing (Asia/Middle East/Europe)
  • Manufacturing
  • Storage & Logistics
  • Marketing & Distribution

Three key services form our core business :

  • Specialist in events licenses
  • Manufacturer and distributor of sportswear and accessory collections
  • Creation of “premium” programmes (“bespoke” B2B range for companies)


Our founder and current Chairman and CEO Jean-François Hogrel gained significant experience in the clothing sector as Department Head, Product Buyer and finally Tex Brand Manager with the retailer Carrefour.
He decided to move into licensing in 1996, ahead of the “France 98″ Football World Cup.
He has since built an ever-growing and more varied portfolio of licenses, such as the 1999 Rugby World Cup, the 2002 FIFA World Cup or the French National Rugby League (since 2007).

In fifteen years, Holiprom has managed over fifty prestigious licenses, including PSG (2004–2011), the Tour de France (since 2003), Le Mans 24 Hours (since 2006) and FC Barcelona (since 2013).
Jean-François Hogrel
Jean-François Hogrel, Chairman and CEO.